6/14/2023 0 Comments The dip by seth godin pdfThe publicity of his firm compelled big companies like Volvo, Microsoft, Sony Music, etc. He did his MBA degree from Stanford Graduate School of Business and worked as a software brand manager before he started ‘Yoyodyne’, one of the first Internet-based direct-marketing firms, with revolutionary ideas on how companies should reach their target audiences. He is also a successful entrepreneur, marketer and public speaker, who became famous for public speaking when he uploaded his e-book ‘Unleashing the Ideavirus’ and made it available for the generic audience for free. He is an American writer and has written around 17 books, addressing various aspects of marketing, advertising, business venturing and leadership. Seth Godin is sometimes also known as ‘the ultimate entrepreneur for the information age’.
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